Christian Brüggemann, 25, and two of his friends, all of them students at universities in Germany, have created a Windows Phone app called Greenway that aims to prevent traffic jams and get you from Point A to B in the shortest amount of time.
While existing mapping apps such as Waze and Google Maps show their users traffic jams and hazards and offer alternate routes, Greenway hopes to prevent backups from occurring in the first place by using software to predict where drivers are heading. The approach is part of a broader trend that has, for example, seen some insurers offer rates tailored to a person's driving habits—after tracking their movements via a GPS unit attached to the car.
The Greenway app, which is being tested by dozens of smartphone users around Munich, Germany, has already gained some recognition by clinching an environmental sustainability award (and a $10,000 prize) at Microsoft's annual Imagine Cup student technology competition in July. The Greenway group is now trying to secure funding to bring its app to iPhone and Android smartphone users.
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