- Yvon Chouinard, Patagonia (Owner/Founder)
- George Siemon, Organic Valley Company
- Mick Bremans, Ecover
- Jeffrey Hollender (Former CEO), Seventh Generation
- Jan Blittersdorf, NRG Systems
- BethAnn Lederer, Working Wonders
- John Mackey, Whole Foods
- Jeff Lebesch and Kim Jordan, New Belgium Brewery
- Eric Schmidt, Google
- Ray Anderson (Former CEO), Interface Carpet
Does the perception of sustainability match the reality?
What do the results say about the consumership of the survey respondents?
How did the respondents balance the CEO's positive contributions to people, planet, and prosperity?